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XXXblockquote>XXXstrong>TWO ELITE PROPERTIES ARE ADDED TO THE OCEANFRONT DESTINATION MARKETING ALLIANCEXXX/strong>
The Ritz-Carlton, Laguna Niguel And The Resort at Pelican Hill To Participate In The Promotion Of Coastal Orange County
THE OCEANFRONT, ORANGE COUNTY, Calif. – The Ritz-Carlton, Laguna Niguel and the Resort at Pelican Hill (set to open in December of this year) recently joined The OCeanfront, an exclusive destination marketing alliance organized to promote Orange County, California’s most prestigious coastal destinations, according to an announcement by Blaise Bartell, chairman of The OCeanfront. The OCeanfront alliance now consists of the area’s 12 leading hotels and resorts, golf club operators, shopping venues and convention and visitors bureaus spanning
the 42-mile stretch of coastline from Huntington Beach to Dana Point.
“The addition of The Ritz-Carlton, Laguna Niguel and The Resort at Pelican Hill top off the prestigious collection of hotels and resorts in The OCeanfront and embody the elegance of accommodations offered in coastal Orange County,” said Bartell. “Their participation will contribute significantly to our efforts to further promote The OCeanfront as a one-of-a-kind, world-class destination.”
As part of The OCeanfront, The Ritz-Carlton, Laguna Niguel and The Resort at Pelican Hill will contribute to and benefit from joint destination marketing initiatives including online, media relations, and publishing programs all designed to maximize awareness of coastal Orange County and provide a unique service to visitors.
“This highly focused marketing endeavor is precedent setting,” said Bruce Brainerd, general manager of The Ritz-Carlton, Laguna Niguel. “The talents and resources within the alliance, including the management teams of the hotels and resorts, each with different ownership or management companies, are invaluable as we come together to promote coastal Orange County as a distinct travel destination.”