Coast, CA Allan Heller 949-395-9966
Coast
    

Image courtesy of:  Coast Magazine
COAST DELIVERS MORE COPIES TO OC HOMES THAN ANY OTHER LOCAL MAGAZINE

Introduction


The Coast Magazine mission statement has been the same for 20 years: To create a sense of community, to promote and vitalize the local economy. At no time has that been more important than right now.

Our award-winning magazine influences readers' choices on where to spend their free time... whether that be volunteering for a local non-profit, arranging a getaway, trying out a new dish at a local restaurant, visiting an open house or planning a shopping trip.

Demographics


READERSHIP
  • Almost 200,000 readers per issue
  • Average amount of time spent per issue: more than 1 hour
  • 66% of Coast readers refer to an issue 2 or more times, thus offering maximum visibility for advertisers
INCOME / HOME OWNERSHIP / NET WORTH
  • Average Household Income: $233,846
  • One-third of Coast readers make more than $250,000 per year
  • Average net worth: $2,628,360
  • 72% of Coast readers are millionaires
  • 89% of readers own their own home
  • 46% also have a vacation or second home
PURCHASE PATTERNS
  • 93% have purchased fashion and accessories in the past 12 months
  • 86% have purchased fine jewelry or watches in the past 12 months
  • 76% have purchased furniture in the past 12 months
  • 93% will redecorate or remodel within the year
ADVERTISING EFFECTIVENESS
  • 91% read the ads as well as the editorial
  • 76% of readers have visited a store as a direct result of seeing an ad in Coast
  • 63% of Coast readers have purchased a product as a direct result of seeing an advertisement in the magazine
  • 61% have visited a website as a result of seeing an ad in Coast
LEISURE ACTIVITIES
  • Over 40% of readers eat at restaurants more than three times a week
  • 69% attend the performing arts, museum and galleries regularly
  • Over 50% of Coast readers visited a spa last year
TRAVEL
  • 95% travel regularly
  • Over 60% took a trip outside the continental U.S. in the past three years
  • Over 60% have taken a domestic round-trip flight in the past year:
    Coast readers Average / OC consumer*
    • Palm Springs/ Desert Area 61% / 12%
    • LasVegas 30% / 27%
    • San Diego 54% / 18%
    • Arizona 28% / 14%
    • San Francisco 68% / 13%
    • Hawaii 60% / 14%
    *Scarborough Research R2, 2009

Distribution Method


Newport Beach
  The Balboa Bay Club & Resort
  Hyatt Regency Newport Beach
  Island Hotel
  Fairmont Newport Beach
  Newport Beach Marriott Hotel & Spa
Laguna Beach
  Hotel Laguna
  Montage Laguna Beach
  Surf & Sand Resort
  Laguna Brisas Spa Hotel
  Laguna Surf Resort
  La Casa Del Camino
  Inn at Laguna Beach
Monarch Beach/Laguna Niguel
  St. Regis Monarch Beach
  The Ritz-Carlton,Laguna Niguel
  Laguna Cliffs Marriott
Costa Mesa
  The Westin South Coast Plaza
Huntington Beach
  Hyatt Regency Huntington Beach Resort & Spa
Irvine
  Irvine Marriott
  Hyatt Regency Irvine

Distribution Numbers


You will reach almost 200,000 readers where they read . . . at home

Distribution Areas

  • Aliso Viejo
  • Balboa Island
  • Balboa Peninsula
  • Dana Point
  • Corona del Mar
  • Costa Mesa
  • Coto de Caza/Trabuco Canyon
  • Huntington Beach
  • Irvine
  • Laguna Beach
  • Laguna Niguel
  • Mission Viejo
  • Monarch Beach
  • Newport Beach
  • Newport Coast
  • San Clemente
  • San Juan Capistrano
  • Santa Ana
  • Villa Park
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